Partner media kitSeptember 2026

Goalkeeper · Creator · Game changer

Stella Dominguez

Youth goalkeeper and soccer creator

  • 11-year-old starting goalkeeper
  • Competitive youth soccer
  • Playing since age 5
  • One-on-one skills training
  • Parent managed
Stella in her orange goalkeeper kit

The numbers are moving

2.3M+cross-platform views in the last 28 to 30 days
2.06MInstagram views30 days
81.4KTikTok viewslast 7 days
161.8KYouTube views28 days
81.6KFacebook views28 days
777×Monthly Instagram views compared to her follower count. Her content reaches far beyond her audience.
+100%Instagram followers doubled in 30 days, from 1,323 to 2,651 (+1,328).

Top Reel case study

One clip, 1.6 million views

A single match Reel that reached well past her own audience.

1.6MTotal views
1.61MViewers in 30 days
880Followers gained

Discovery and engagement

98.8%of Instagram views come from non-followers
90.7%of TikTok traffic comes from the For You page
158Kinteractions on Instagram in the last 30 days
+1,093%growth in YouTube watch time over 28 days
99.3%of YouTube watch time comes from non-subscribers

Views on her five most recent Instagram Reels

Her recent Reels, not counting the 1.6M viral clip. Consistent reach post to post.

The people who buy the gear

77% of Stella's Instagram audience is 25 to 54: soccer moms, dads and coaches. They're the ones buying cleats, gloves, drinks and training for the young players in their lives. And on YouTube, 24% of viewers are 13 to 17, the players themselves.

Instagram audience by age

13–171.1%
18–2415.6%
25–3426.2%
35–4436.3%
45–5415.0%
55–644.1%
65+1.7%

Gender

Women 47.7%Men 52.3%

Top countries

  • United States69.1%
  • India3.7%
  • Mexico3.0%
  • Brazil2.8%
  • United Kingdom2.1%

About Stella

Stella has played since age five and starts in goal in competitive youth soccer. She trains one-on-one with Diego's Goalkeeper Academy and Ceja Elite Fútbol, and shares the real work behind being a young keeper: training, game days, gear, setbacks and comebacks.

Starting goalkeeperOrganizes her defense from the goal
Playing since age 5Committed to developing her game
Diego's Goalkeeper Academy logo1-on-1 trainingDiego's Goalkeeper Academy ↗Ceja Elite Fútbol logo1-on-1 trainingCeja Elite Fútbol ↗
Stella taking a goal kickStella making a low saveStella training in goal

Content that performs

Ways to partner

Sponsored ReelsGame-day and training content featuring your product.
Reviews and UnboxingsHonest gear testing, on the field.
UGC Photo and VideoContent made for your own ads and channels.
Ambassador ProgramsOngoing partnerships with trackable discount codes.
Stella holding a PitchFit drink
Current partner: PitchFit

Playmaker ambassador for sparkling hydration built for youth athletes, with her own code and link.

Let's work together

Rates on request. All partnerships are managed by Stella's parent.

soccerwithstella@gmail.com