Partner media kitSeptember 2026

Goalkeeper · Creator · Game changer

Stella Dominguez

Youth goalkeeper and soccer creator

  • 11-year-old starting goalkeeper
  • City SC Southwest U12 Pre-GA
  • Playing since age 5
  • USA and Mexico
  • Parent managed
Start a partnershipView Instagram
Stella in her orange goalkeeper kit

The numbers are moving

489K+cross-platform views in the last 28 to 30 days
305.8KInstagram views30 days
106.1KTikTok views28 days
75.5KYouTube views28 days
1.8K+Facebook viewsfirst 6 days
188×Monthly Instagram views compared to her follower count. Her content reaches far beyond her audience.
+35%Instagram follower growth in the last 30 days (+424 new followers, 166K+ monthly viewers).

Top Reel case study

One keeper's-eye clip, 115K views

Stella organizing her back line, filmed from the goal.

115.8KTotal views
430Followers gained

Discovery and engagement

93.4%Instagram views from non-followers
91.6%TikTok traffic from the For You page
880Average interactions per Reel, 54% engagement rate by followers
Top 0.5%In TikTok search views, last 14 days
99%YouTube watch time from non-subscribers

Views on her five most recent Instagram Reels

Consistent reach from post to post, not a one-hit video.

The people who buy the gear

79% of Stella's Instagram audience is 25 to 54: soccer moms, dads and coaches. They're the ones buying cleats, gloves, drinks and training for the young players in their lives. And on YouTube, 17% of viewers are 13 to 17, the players themselves.

Instagram audience by age

13–171.3%
18–2413.8%
25–3424.6%
35–4438.8%
45–5416.0%
55–643.8%
65+1.7%

Gender

Women 51.7%Men 48.3%

Top countries

  • United States79.0%
  • Mexico2.6%
  • United Kingdom1.9%
  • Brazil1.6%
  • Canada1.3%

About Stella

Stella has played since age five and starts in goal for City SC Southwest's U12 Pre-GA team under Coach Ceja. She trains one-on-one with Diego's Goalkeeper Academy and Ceja Elite Fútbol, and shares the real work behind being a young keeper: training, game days, gear, setbacks and comebacks.

Starting goalkeeperOrganizes her defense from the goal
U12 Pre-GACity SC Southwest
Diego's Goalkeeper Academy logo1-on-1 trainingDiego's Goalkeeper Academy ↗Ceja Elite Fútbol logo1-on-1 trainingCeja Elite Fútbol ↗
Stella taking a goal kickStella making a low saveStella training in goal

Content that performs

▶115K+▶64K+▶52K+

Ways to partner

Sponsored ReelsGame-day and training content featuring your product.
Reviews and UnboxingsHonest gear testing, on the field.
UGC Photo and VideoContent made for your own ads and channels.
Ambassador ProgramsOngoing partnerships with trackable discount codes.
Stella holding a PitchFit drink
Current partner: PitchFit

Playmaker ambassador for sparkling hydration built for youth athletes, with her own code and link.

Let's work together

Rates on request. All partnerships are managed by Stella's parent.

soccerwithstella@gmail.com